Did You Open Facebook Today?

I know you did.

Potentially reach over one billion people.

Yep . . .

If you had to pick one valuable skill to help propel your business forward it would be Facebook advertising. You can start slow, measure everything, and constantly tweak your campaigns until the return on investment gets better returns than your IRA.

Facebook is such an exciting platform for advertising because first and foremost we spend lots of time there.

Did you check your Facebook feed yet today?

Don’t feel bad if you did, because 1.3 billion other people also logged onto Facebook today.

Know Your Audience

Facebook gives you the opportunity to reach very specific audiences. You can niche down and select as many detailed characteristics of the advertising profile that you wish to select.

As an example, if you want to select people that are democratic, that do not have certain ethnicity, and that have bought something at Whole Foods in the last 30 days, and that drive a Prius.

Well, you can find an audience of people that meet all those characteristics and show them your advertising.

Oh yea, included in that is also a connection to the same Instagram audience.

BAM.

It’s really amazing actually—you can be so specific about who, what, and where you show your ads. This is very important because you don’t want to display your ads to people who don’t want to see them.

The more relevant your ads, the less Facebook charges you to show them.

Makes sense, right?

Facebook wants to show your ads to people who want (or don’t mind) seeing them.

You can create relevant campaigns for pennies on the dollar. I recommend that you send those clicks or links to a lead page and that lead page should speak directly to the customer and to the various characteristics that were outlined in the advertising copy and image.

Another thing you can do is offer valuable content and then retarget those same users in another campaign.

It’s going take you some time to figure out Facebook and you should do a lot of testing.

Test Everything

Test and measure. Test and measure. Test and measure.

After a week you can turn the ads off that are not working and increase the spending of the ads that are performing well. Once again, you must be systematic and measure everything to do—never spend money without measuring.

We have provided a Facebook spreadsheet in the sources section to help you achieve this goal.

I would recommend at the beginning of every campaign, write down the details of the audience. At the end of the month, you need to measure all of the goals that you are aiming for. I did say measure?

If you’re going for clicks, then you should measure the clicks. However, I always recommend that you use the conversion selection on Facebook.

If you are spending money, it needs to be for a sale or email. Enter leads.

Leads are the key to converting those people in the future. Paying for clicks and likes might be good for your ego but it sucks for your bottom line.  Collect an email or get a customer to buy a product.

Create great funnels.

Use Great Images on Facebook

Images are very important on Facebook, and you should be very selective about the text that you put on the images and the imagery itself. Test several different versions of your ad, Facebook lets you run six variation of every ad and you should take them up on the offer and test as against each other.

You will find many cases the one that you think will convert the best actually does not—statistics always tell you the truth and in many cases make your assumptions fall apart.

Did you remember to measure?

Facebook is a very powerful platform that you can waste tons of money on if you don’t keep an eye on your results and metrics. Keep trying new things and always refresh your ads when things start to slow down in your conversion data.

You need to consistently refresh you advertising copy and also your imagery.

Always offer something of value and make people want to click on your ad.

Solve a problem—we all got problems and your product or business is solving one.

Use IF/AND Statement

Used if/and statements which can be very powerful.

For example, if you (enter their problem), then check out our widget because it (offers a solution to the problem stated).

Need to lose weight, then try our no carb diet, recommended by thousands of doctors.

You get the drift.

You always want to ask a question (that states a problem) and then followed up with an answer. Make people interested in what you have to offer and draw them in only if the solution offered is appropriate for them.

You don’t want people to click your ad unless your have something of value for them.

Let’s review:

  1. Offer value.
  2. Solve problems.
  3. Communicate effectively.
  4. Use great images.

Here is a list of course to take a deep dive into the Facebook advertising world.

Facebook Free Courses

Course Name: Facebook Blueprint

Details: Blueprint is a new education program that trains agencies, partners and marketers on how to use Facebook, so they can create better campaigns that drive business results.

Link: https://www.facebook.com/blueprint

Price: Free

Complete Facebook Ads and Facebook Marketing Course 2016

Course Name: The Complete Facebook Ads and Facebook Marketing Course 2016

Details: Blueprint is a new education program that trains agencies, partners and marketers on how to use Facebook, so they can create better campaigns that drive business results.

Link: https://www.facebook.com/blueprint

Price: Free

 

Facebook Ads and Facebook Marketing Course 2016

Course Name: The Complete Facebook Ads and Facebook Marketing Course 2016

Details: Get principles and strategies that will work for you based on the instructor’s’ experience building Facebook page to more than 1.7 million likes and finding hundreds of clients for free using Facebook pages.

Link: https://www.udemy.com/advanced-facebook-advertising-get-likes/

Price:$28, 220 lectures, 27hours, lifetime access

 

Facebook  Free Advertising Course

Course Name: The Facebook Advertising System

Details: Full Access to Entire Facebook Advertising System (and Explaining How to Do It For Yourself)

Link: https://lptraining.leadpages.net/facebookadvertising/

Price: Free

 

Comprehensive Free Guide to Facebook Ads

Course Name: A Comprehensive Guide to Facebook Ads

Details: A Comprehensive Guide to Facebook Ads – A 30 minute Crash Course in Facebook Advertising

Link:https://moz.com/ugc/a-comprehensive-guide-to-facebook-ads-a-30-minute-crash-course-in-facebook-advertising-17132

Price: Free

 

Learning Free Resources for Facebook Marketers

Course Name: Learning Resources for Facebook Marketers | Facebook for Business

Details: Facebook Training and Tutorials

Link: https://www.lynda.com/Facebook-training-tutorials/197-0.html

Price: 10 days Free Trial

 

Free Social Networking and Viral Marketing

Course Name: Free Social Networking and Viral Marketing Using Facebook Online

Details: Social Networking and Viral Marketing Using Facebook

Link: https://alison.com/courses/Facebook-Understanding-Social-Networking

Price: Free

 

Free Facebook Tutorial

Course Name: Free Facebook Tutorial at GCFLearnFree

Details: Facebook Tutorial

Link: http://www.gcflearnfree.org/facebook101/

Price: Free

 

Facebook Marketing Courses

Course Name: Facebook Marketing Courses | Online Marketing Institute

Details: Fundamentals of Facebook Marketing

Link:https://www.onlinemarketinginstitute.org/classes/new-releases/fundamentals-of-facebook-marketing/

Price: $859 – $1499

 

Facebook® Marketing

Course Name: Facebook® Marketing for Small Businesses with Nathan Latka

Details: Facebook® Marketing for Small Businesses

Link:https://www.creativelive.com/courses/facebook-marketing-small-businesses-nathan-latka

Price: $69

 

Facebook Training

Course Name: Facebook Training | 77academy

Details: The Facebook Course for Business

Link: http://www.77academy.com/facebook-training/

Price: £ 450.00

 

Create & Manage Free Facebook Ads

Course Name: How to Create & Manage Facebook Ads – Wishpond Academy

Details: How to Create & Manage Facebook Ads

Link: http://learn.wishpond.com/courses/how-to-create-manage-facebook-ads

Price: Free

 

Free Facebook Ads and Facebook Insights Video Course

Course Name: Facebook Pages, Facebook Ads and Facebook Insights Video Course

Details: Facebook: The Facebook Foundation Course

Link: http://laurelpapworthtraining.com/courses/facebook

Price: Free

Facebook Course eLearning

Course Name: Getting Sales with Facebook – Facebook Course eLearning

Details: Getting Sales with Facebook

Link: http://www.socialmediaelearning.co.uk/courses/facebook/

Price: £99

 

Facebook Marketing

Course Name: Facebook Marketing | Course | George Brown College Continuing

Details: Facebook Marketing

Link: https://coned.georgebrown.ca/courses-and-certificates/facebook-marketing/

Price: $193

 

Facebook Groups Training

Course Name: Facebook Groups Training – Social Chefs

Details: Facebook Groups Training

Link: http://www.socialchefs.com/courses/facebook-groups-training/

Price: $49

 

Facebook for Business Webinar

Course Name: Facebook for Business Webinar

Details: Facebook for Business Webinar

Link:http://www.socialmedia-trainingcourses.com/courses/facebook-for-business-webinar/

Price: £149+VAT

 

Facebook Training Courses

Course Name: Facebook Training Courses | The Knowledge Engineers

Details: Facebook Training Courses

Link: http://theknowledgeengineers.com/digital-training/facebook-training/

Price:

 

Facebook for Business course

Course Name: Facebook for Business course – Centre of Excellence Online

Details: Facebook for Business Diploma Course

Link:http://www.coe-onlinetrainingcourses.com/a-z-of-courses-c4/facebook-for-business-diploma-course-p90

Price: £270.00

 

Social Media Marketing Course

Course Name: Social Media Marketing Course: Facebook, Twitter and Blogs

Details: Social Media Marketing Course: Facebook, Twitter and Blogs

Link: https://cce.sydney.edu.au/course/WFBM

Price: $489

 

Social Media Marketing Course: Facebook, Twitter and Blogs

Course Name: Social Media Marketing Course: Facebook, Twitter and Blogs

Details: FACEBOOK MARKETING TRAINING

Link: http://www.themarketingcrowd.ie/social-media-marketing-training.html

Price: £39.4

 

5 Step Social Media Campaign

Course Name: 5 Step Social Media Campaign: Facebook Twitter Blogs Measure

Details: 5 Step Social Media Campaign: Facebook Twitter Blogs Measurement

Link: http://laurelpapworthtraining.com/courses/social-media-campaign

Price: $199

 

Free Facebook Advertising for Authors

Course Name: Facebook Advertising for Authors, by Mark Dawson: Part 1

Details: Facebook Advertising for Authors, by Mark Dawson: Part 1

Link: https://blog.reedsy.com/facebook-ads-for-authors-mark-dawson-interview

Price: Free

 

Online Facebook & Social Media Classes

Course Name: Online Facebook & Social Media Classes from Laurel Papworth

Details: Social Media Online Courses and Training

Link: http://laurelpapworth.com/online-courses/

Price: $199

Facebook Live And On-Demand Nonprofit Training Courses

Course Name: Facebook Live And On-Demand Nonprofit Training Courses

Details: How to Make an Awesome Facebook Page: A Step-by-Step Guide for Nonprofit Communicators

Link:https://www.charityhowto.com/nonprofit-webinar/how-to-create-an-awesome-nonprofit-facebook-page

Price: $87.00

 

Intermediate Facebook Training Course

Course Name: Intermediate Facebook Training Course in Cork and Dublin. Digital

Details:  Facebook (For Business) Training – Intermediate (Cork, Dublin)

Link: http://mulley.ie/facebook-for-business-training-intermediate/

Price:

Facebook Free Advertising Secrets

Course Name: Facebook Advertising Secrets | Making Facebook Ads Work for You

Details: Facebook. Advertising. Works.

Link: http://fbadvertisingsecrets.com/

Price: Free

Advanced Facebook Marketing & Advertising Course

Course Name: Advanced Facebook Marketing & Advertising Course – Online and In ..

Details: Advanced Facebook Marketing and Advertising Course

Link:http://www.fullychargedmedia.com/digital-marketing-courses/advanced-facebook-marketing-course-nz/

Price: $679

Free Online Courses

Course Name: Free Online Courses – ALISON Learning | ALISON

Details: Online Course Categories

Link: https://alison.com/course/

Price: Free

 

Facebook Course

Course Name: Facebook Course – Social Media Academy

Details: Facebook Certification. How to Become More Effective Than 99% of Today’s Facebook Marketers.

Link: http://socialmediaacademy.com/courses/advanced-facebook-course/

Price: $497

13 Day Facebook Group Course

Course Name:13 Day Facebook Group Course – Savvy Social Media with Michelle …

Details: Get clients on Facebook without spending hundreds of dollars

Learn how in 13 days!

Link: http://savvysocialmedia.net/13dayfbgcourse/

Price: $89

 

Facebook Training Courses For Beginners

Course Name: Facebook Training Courses For Beginners | Carol Lawrence | LinkedIn

Details: Facebook Training Courses For Beginners

Link:https://www.linkedin.com/pulse/facebook-training-courses-beginners-carol-lawrence

Price: $97.00

Facebook Advertising Training Course

Course Name: Facebook Advertising Training Course | Emarketeers

Details: Facebook Advertising Training Course

Link: http://www.emarketeers.com/training-courses/facebook-advertising

Price: £460.00

Free e-Course ~ Facebook 101

Course Name: Free e-Course ~ Facebook 101 – Virtual University

Details: Free e-Course ~ Facebook 101 – Virtual University

Link: http://vu.org/courses/CS010.html

Price: Free

 

Facebook Training Course

Course Name: Facebook Training Course | Marketing Courses

Details: Facebook Training Course

Link: http://marketingcourses.training/facebook-training-course/

Price: 15% Discount

 

Facebook Page for Training Courses

Course Name: Facebook Page for Training Courses | Sussex Gospel Partnership

Details: Facebook Page for Training Courses

Link: http://sussexgospelpartnership.org.uk/facebook-page-for-training-courses/

Price: £10

 

Facebook Marketing Course

Course Name: Facebook Marketing Course

Details: Singapore Facebook Marketing Training Course

Link: https://awebstar.com.sg/facebook-marketing-course.html

Price: $298

Facebook Training Courses

Course Name: Facebook Training Courses | NobleProg US

Details: Facebook Training Courses

Link: http://www.nobleprog.us/facebook-training

Price: $3480 / $5705

Facebook Ads Course

Course Name: Facebook Ads – Viral Facebook Ads PPC

Details: Facebook Ads – Viral Facebook Ads PPC

Link:http://online-courses.startclass.com/l/58385/Facebook-Ads-Viral-Facebook-Ads-PPC

Price: $80

 

Advanced Facebook Marketing Course

Course Name: Advanced Facebook Marketing | Digital Training Institute

Details: Advanced Facebook Marketing and Advertising Course

Link: http://digitaltraininginstitute.ie/courses/facebook-for-business/

Price:

Facebook Training Courses

Course Name: Social Media Course Perth. Facebook training courses wa

Details: Facebook Course Perth

Link: http://www.searchenginesecretswa.com.au/socialmedia/

Price:

 

Facebook Marketing Training Course

Course Name: Facebook Marketing Training Course for Businesses – Boot Camp Digital

Details: Discover exactly how to get marketing results for your business with our Facebook Marketing Class…

Link: http://bootcampdigital.com/facebook-marketing-training-course/

Price:

 

Facebook Marketing Training Courses

Course Name: Facebook Course – Facebook Marketing Training Courses

Details: Facebook Course

Link: http://ecommercebusinesssolutions.ca/facebook-course

Price: $235.00

 

Best Facebook Online Courses

Course Name: Best Facebook online courses and MOOCs | CourseTalk

Details: Effective Facebook Advertising

Link:https://www.coursetalk.com/providers/pluralsight/courses/effective-facebook-advertising

Price: $29/mo

 

Facebook Training In London

Course Name: Facebook training in London – compare – 139 London Facebook courses

Details: Social Networking with Facebook & Twitter

Link:http://www.hotcourses.com/courses-by-subject/Social-Networking-with-Facebook-Twitter-courses/56509256/

Price: £50

 

Facebook For Business

Course Name: Facebook for Business – Online Social Media Course

Details: Facebook for Business – Online Social Media Course

Link:http://www.hotcourses.com/courses-by-subject/Facebook-for-Business-Online-Social-Media-Course-courses/55875286/

Price: £150

Facebook: Driving Meaningful Results

Course Name: Facebook: Driving Meaningful Results | Open Enrollment Courses

Details: Facebook: Driving Meaningful Results

Link: http://rady.ucsd.edu/exec/open/facebook/index.html

Price: $395

Learn Facebook Retargeting Course

Course Name: Learn Facebook Retargeting – Online Course | SO ME Academy

Details: Facebook Retargeting – Master Class

Link: http://www.someacademy.com/courses/facebook-retargeting-master-class

Price: $149